Údarás na Gaeltachta – Youth Culture Strategy
Method Toolbox
- Desk Research, Expert Interviews, Groups, Series of Client Workshops
Framing the Problem
The aim was to find ways for Údarás and its partners to further support the unique Gaeltacht culture, and to enable and nurture youth culture through Irish. With Irish a minority language, Gaeltacht areas primarily rural, and the language especially encountered in the context of education, there was a particular need to support the development of a vibrant youth culture.
Our Approach
The project began with desk research and interviews with a range of experts – academics, practitioners and influencers. This was followed by an online ethnographic platform with transition year students and follow-up in-depth interviews. Combining these methods brought to life a rich body of research that formed the basis of collaborative, strategy-focused workshop sessions with the Údarás team to shape future initiatives.
The Breakthrough
A key part of the deliverable was a framework identifying several opportunity spaces for Údarás and its partners. The strategy and framework were launched in February 2022 at a large-scale launch event. The research also sparked a number of subsequent workstreams, including the development of the Gaeltacht Ghlas (‘Green Gaeltacht’) strategy.
